In this era of internet, people opt for social media marketing for promotion of their good or services. Social media platforms like Facebook, Twitter, YouTube and many more such social networking sites have become the effective way of promotion. In order to establish a new product in the market, you need to promote the product thoroughly to make the perfect buzz about it.
The new trend of social media marketing is actually video marketing. There are a lot of reasons for the strategists to think that video marketing can do wonders on business:
- Appeal Directly, Gain more loyalty: Chances of convincing increase substantially with direct approach, sensing individuality. Research proves that spectators are much more convinced by commercial that has a sense of individuality instilled in it.
- More Info in Less Time: These days the products have become too varied and buyers have become too lazy or too busy. They do not have time or energy to go through all the product information and description . It is noticed that video marketing has proven to be fruitful enough in terms of any kind of good’s or service’s promotion. The competitive advantages maximizes once the customers encounter the product in action.
- It is all about winning the Trust: Study shows that a descriptive video about the product significantly increases the sale. There are people who are still skeptical when it comes to online shopping or trusting a new brand or cautious of price difference. Such hindrances can easily be overcome with the help of an overview video covering all the doubts that a customer may encounter. In fact, showcasing some of the customer’s positive review will help to gain immense trust.
- Effective Selling: Video Marketing increases effectiveness as internet users trust the links that are being given beside a video. If they are convinced, they will directly head to the company’s sale page and make a purchase. This will almost be like over the counter sale. It is also gives you an upper hand, since advertisement in this genre is not much popular, hence there is always a chance of being highly positioned while searched for the product or service.
Review blogs should frequently be published in website. Customer’s advice should be taken into account regarding their doubts or queries about the product and they should be credited in return. Customers should be provided with something which other fails to provide. That will definitely put a certain brand or organization a step ahead of their competitors.
As per market’s research, it has been found that video marketing is one of the smartest and youngest ways for product’s promotion. People have started relying on videos when it comes to buying products. Marketing is a crucial part of any brand’s promotion. But with the change in time, the conception of media marketing has changed. Introducing the new and effective strategy at the right time to the market is predominant for business.