Corporate Video Example : A Complete Guide

You’re looking for a compelling corporate video example to showcase your brand’s message and values. A great corporate video tells a story that resonates with your audience, builds trust, and drives engagement. It could be a brand value showcase, a visual identity piece, or an effective storytelling example. Think cool pictures, customer testimonials, and animations that evoke emotions. For inspiration, explore how companies effectively communicate their values, products, and services through videos that drive conversions and loyalty. As you explore, you’ll discover the secrets behind creating a captivating corporate video that leaves a lasting impression.


Key Takeaways

  • A great corporate video example showcases a company’s products, services, and culture through storytelling and emotional connections.
  • Effective corporate videos use cool visuals, customer experiences, and easy-to-follow narratives to evoke emotions and leave a lasting impression.
  • A well-crafted corporate video demonstrates a company’s values, builds trust, and showcases its brand identity through consistent visual elements and tone.
  • Corporate videos can increase brand recognition, encourage customer engagement, and drive conversions by promoting a company’s story and values.
  • A successful corporate video example maintains brand consistency, resonates with its target audience, and utilizes engaging visuals and audio elements.


Corporate Video Definition

A corporate video is a video made by a company to show people what they do and what they stand for. It helps them tell their story and show their products and services to their customers. Corporate videos are important because they help businesses connect with their audience and explain things easily.

Businesses use videos to share their brand’s message, show off what they sell, and talk about their company culture. They use cool animations, customer reviews, and product features to make the video interesting. A good corporate video can make customers like the brand more, trust them, and help the business grow.

Videos are a great way for businesses to talk to their customers and beat their competition.


Great Corporate Video Examples

As you explore great corporate video examples, you’ll notice that effective storytelling is key to capturing your audience’s attention.

You’ll also see how showcasing your brand values and visual identity helps create a lasting impression.


Effective Storytelling

Effective storytelling in business videos is super important. Companies like Eagle Builders, ETSI, and Coca-Cola are great examples of how storytelling can grab people’s attention and show what a company stands for. Here are some tips for making your story stick:

  • Use cool pictures and videos to help tell your story in a fun and emotional way.
  • Get people to talk about their experiences with your company in the video.
  • Make sure your story is easy to follow so people stay interested.
  • Tell a story that makes people feel something and remember your message.


Brand Value Showcase

You can watch cool videos from companies like Eagle Builders, ETSI, Coca-Cola, Microsoft, and Honda. These videos show what the companies care about through stories, animations, and happy customers. They tell you what the company wants to do and what they believe in. This helps people like you trust the company more and like them more.

Coca-Cola’s video talks about how they help the environment and communities. Microsoft’s video shows their new tech stuff and what their workers think. Honda’s video says they love making new things and making customers happy. These videos show how companies can tell you what they stand for and why they’re cool.

When companies show their values, people like them more and trust them more, which helps them do better in business.


Visual Identity

Creating a cool corporate video is all about showing off your company’s vibe, values, and what it’s all about. You can do this by telling stories, using fun animations, and getting customers to share their thoughts. The look of your video is super important in getting your message across to the right people.

Check out these key things to keep in mind when putting together a solid visual style for your corporate video:

  • Keep your brand in mind: Make sure your video matches your brand’s colors, fonts, and pictures.
  • Tell stories with cartoons: Use cool animations to bring your brand’s story to life and make tricky info easier to understand.
  • Let customers do the talking: Get real customers to share their experiences with your brand to build trust.
  • Mix it up: Use a mix of videos, graphics, and words to tell an interesting story.
  • Stay on brand: Make sure everything in your video matches your brand’s look and message.


Creating Branded Corporate Videos

When making a company video, use a tool like Moovly with special features. Stick to brand rules and Digital Asset Management (DAM) for brand consistency. This ensures your video matches your brand’s look and message.

Think about your audience to create a story that connects with them. This helps make a video that shows your brand’s values and goals well.

To keep your brand message clear, use your branding ideas in making the video. Use the same fonts, colors, and tone of voice in the whole video. This helps people remember your brand better.

Also, make sure your video works well on different platforms for more views. By following these steps, you can make a top-notch, branded company video that tells your brand’s story and values to your audience.


Choosing Video Format and Scripting

When selecting a video format for your corporate video, you’ll want to take into account your brand’s tone and target audience. For instance, if your brand is playful, a cartoon-style video might be fitting, while a luxury brand might opt for a more sophisticated, footage-based approach.

As you choose a format, you’ll also need to write a script that effectively communicates your message, complete with narration and captions.


Scriptwriting Essentials

Crafting a cool video for your company? Make sure it matches your brand and audience! It can be a fun cartoon or a neat footage-based video. This sets the vibe for your script.

When writing your script, keep these tips in mind:

  • Tell a story: Start, middle, and end should make sense and keep viewers interested.
  • Use fun talk: Write like you’re chatting with friends to connect with your audience.
  • Keep it short: Say enough, but don’t drag it out.
  • Add some flair: Use emotions, jokes, or cool facts to make your video stick.
  • Describe visuals: Talk about what people will see, like animations or images.


Format Selection Guidance

Choosing the right format for your corporate video is super important. The format you pick will affect how your brand’s message comes across to your audience. For example, if your brand is fun, a cartoon-style video might be best. But if your brand is all about luxury, a video with real footage could work better.

When you write your corporate video script, focus on making your message clear and hitting your audience’s emotions. Your script needs to tell your brand’s story well and make your audience feel something. A good script is like the backbone of your video, guiding how it looks and feels.


Corporate Video Production Essentials

If you want to make a cool video for your company, here are the important things to focus on:

  • Make a cool story: Write a script that tells people about your company and what you do.
  • Edit your video: Use special software to make your video look awesome with effects, music, and a smooth flow.
  • Plan your video: Draw a picture of your video to plan what happens when.
  • Add cool pictures and videos: Put in nice graphics, animations, and videos to make your video look great.
  • Make it sound good: Use voices, sounds, and music to make your video fun to listen to.


Promoting Brand Through Corporate Videos

83% of people like buying from companies that share their beliefs. Corporate videos help show what a company stands for and builds trust with customers.

Making good videos can help more people know about your brand, get customers involved, and be more visible online. This is super important nowadays when being online and connecting with people is key for a business to do well.

Here are three good things about using corporate videos to promote your brand:

  • More people know about your brand: Show what your company is about, what it values, and what it sells. This helps more people recognize your brand.
  • Customers get more involved: Make people feel connected with your brand emotionally. This makes customers stick around more.
  • Being more visible online: Make a strong mark online. This brings more people to your website and helps turn visits into sales.