How Corporate Video Production Can Help Your Business Increase Sales in (2024)?
Video dominates! Not just on YouTube but also on various other platforms.
Video production for businesses has been increasing in popularity lately.
A recent study done by Wyzowl, shows that 91% of businesses use video production as a marketing tool to increase sales in businesses in 2023. And 96% of the businesses see commercial video production as an important part of marketing strategy.
The idea behind Video marketing for businesses has become a powerful way to tell brand stories, explain value propositions, and build relationships with customers and prospects. This helps to motivate the customers engagingly.
So, what does this say?
Businesses should consider video content creation as marketing their strategy, or risk falling behind.
In this article, we will explore the benefits of video marketing to grow your business.
So, let’s dive in!
What is video marketing for business?
Video production for business, in its simplest form, is using video content to promote your brand, product, or service.
Let’s face it, our attention is getting shorter than a goldfish! Reading lots of text or looking at still pictures can feel boring. But videos come with movement, sound, and colour, grabbing attention right away and drawing people into your brand’s story.
Corporate video production is a powerful tool that can help you achieve various marketing goals, from raising brand awareness to increasing sales in business. Effective video production can help you to build connections with clients and prospects.
The best thing about having commercial video production in your business is that:
- Enhances brand awareness
- Boost website traffic
- generates leads and sales
The beauty of using videos as a marketing strategy for your business is that they can be used in each stage of the sales funnel from awareness to conversion.
According to Google customer insights, Nearly 50% of internet users watch videos online about a product or a service before visiting the store.
And 90% of the consumers say that videos help them to make purchasing decisions (Forbes).
A typical sales funnel has three stages.
- The awareness stage
- The consideration stage
- The decision stage
Let’s talk about how business video content creation can help in the buyer’s journey
The Awareness Stage
Brand awareness is often mistaken as brand recognition.
Brand recognition is how people can recognize a brand because of its logo, colours, packaging, or ads. On the other hand brand awareness deals with emotions and values that people relate to the brand.
People aren’t just consumers, they’re emotional beings. Commercial video marketing taps into this by weaving powerful narratives that resonate with viewers on a deeper level. Whether it’s a customer testimonial, a funny explainer animation, or a visual product demo, videos create emotional connections that make your brand memorable and likable.
The Consideration Stage
Video production for businesses in the consideration stage is about educating, building trust, and providing guidance to the audience. It’s not just about persuading the consumer to buy the service or product, it’s about empowering potential customers to make informed decisions and confidently choose your brand.
Educating the audience is achieved through detailed product demos, customer testimonials, and comparative videos that highlight features.
Building trust involves videos like expert interviews, behind-the-scenes glimpses, and live Q&A sessions.
Educational webinars, interactive product tours, and exclusive video-based offers encourage the audience to take decisive action to buy the service/product.
The Decision Stage
Video marketing in the decision stage is all about persuading, reassuring, and inspiring action. It is about creating commercial videos like Limited-Time Offers, Exclusive Deals, Free Trials, Satisfaction Guarantees, Interactive Demonstrations, Product Comparisons, Competitive Advantages, and more
These videos provide social proof, address concerns, and create a sense of urgency among the viewers toward making the final leap and becoming your loyal customers.
What are the Benefits of Video Marketing for Business?
Search engines favor content having videos. Commercial video content on a website tells search engines that the website is offering rich, engaging content, increasing the chances of landing in top search results.
According to Cisco, the videos will account for 82% of all internet traffic by 2022. The longer the video is played, it signals the search engines indicate the content is valuable.
Another study by Buzzsumo found that videos are 50% more likely to be shared and embedded than text content, leading to valuable backlinks.
As a result, creating high-quality video content and optimizing it for search engines, helps the websites rank in the SERP.
Reach wider audience
Videos do very well in bringing virality. The beauty of video marketing is its universal language. Video production in business transcends borders, cultures, and even languages, making brands and businesses accessible to a global audience.
Due to growing social media, sharing videos has become easier than ever. When commercial business videos are shared on social media, they not only bring awareness but also generate leads and sales among potential customers who were not even aware of the brand.
Build connections with consumers
Studies show a drastic increase in ROI by 8x for brands that personalize their video marketing. Personalized videos are not just a trend but also a marketing strategy.
When brands understand the preferences and behaviour of the consumer and personalize their marketing efforts by adding the right video content showcasing messages and experiences, they make consumers feel seen and valued. This builds trust and fosters connections among the consumers.
Boost E-mail CTR (Click through rate)
Inboxes are flooded with texts!
Simply including the word ‘video’ in the subject line can increase the open rate by 19%.
Adding Video combined with texts to your E-mails can create a multi-sensory experience that enhances the memory and comprehension of the viewers. This will help viewers retain information and brand messages from a video better than from purely textual content.
Adding videos to emails can be done in two ways:
- Adding video within the E-mail
- Including a thumbnail that redirects to the externally hosted video
As a result, corporate Video marketing can work wonders for boosting your email engagement and CTR.
Strengthen Brand message
People love stories, and brand stories are no exception.
When you put out your brand video through storytelling about struggle and growth, it taps into audience emotion rather than just product features. Customers who feel connected to the brand message and enjoy your products are more likely to become loyal customers. They’re no longer just buying a product – they’re supporting a story they believe in.
This translates to increased engagement, higher customer lifetime value, and a community of loyal fans who champion your brand.
Corporate video production serves various purposes, one of which is to enhance sales growth. When compared to traditional marketing like emails and blogs, corporate video marketing is more cost-effective to reach the targeted audience. Social media platforms prioritize video content, giving you the potential to reach millions organically without breaking the bank on ad spending. A single video can be repurposed to various platforms like Facebook, Instagram, YouTube and more without stretching the budget
Video analytics provide instant insights into audience engagement, allowing you to track performance, optimize your content, and manage your investments for maximum ROI.
Frequently Asked Questions (FAQ)
1. What is the goal of video marketing?
The goal of video marketing is:
- Brand awareness: Videos can tell your story, showcase your products or services, and build a positive brand image.
- Lead generation and sales: Engaging videos can capture attention, educate potential customers, and drive them towards taking action like subscribing to a newsletter or making a purchase.
- Engagement and community building: Sharing insightful or entertaining videos can help you connect with your audience on a deeper level, foster loyalty, and build a community around your brand.
2. What are the advantages of corporate videography?
Some of the advantages of corporate videography are:
- Increase Engagement and Attention
- Brand Building and Awareness
- Boosted Marketing and Conversions
- Wider Reach and Accessibility
3. What is the key message of a corporate video?
The key message of corporate video is to introduce the company, its values, and its unique selling proposition.
Unleashing your brand story with video production company
We believe every brand has a unique story to tell.
At Lemonz Studios, we understand that the best video stories are born from true collaboration. We partner closely with our clients, listening to their vision and bringing it to life with our expertise.
With 11+ years of experience, we have helped countless big corporate businesses like BMW, Amway, Videocon, Pearl Grover, Gold Foundation and more, to connect with their audience and achieve their goals through the power of video storytelling.
Our efficient process allows us to deliver exceptional value and a tangible return on your investment, proving that corporate video storytelling is a powerful driving force for your business.
Curious how videos can deliver real-time ROI to your business?
We’re just a message away! Get in touch with our team and see how we can help you tell your brand story like never before.