You’re about to create a viral corporate video that resonates with your target audience. First, identify your audience’s demographics, interests, and pain points to craft content that addresses their needs. Then, develop a compelling storyline with a relatable protagonist, engaging visuals, and an emotional connection that evokes feelings like joy or inspiration. Keep your video short, concise, and visually appealing, using brand colors, special effects, and camera angles to grab attention. By following these tips, you’ll be well on your way to creating a viral video that sparks meaningful engagement – and there’s even more to explore to take your video to the next level.
Know Your Target Audience
Know Your Target Audience
Before making a popular corporate video, you need to know who you’re making it for. The success of your video depends on understanding your target audience’s likes, dislikes, and problems.
Who Are Your Viewers?
To make a great video, you need to know:
* How old are they?
* Where do they live?
* What’re their interests?
* What’re their problems?
This information will help you create a ‘viewer persona’, a pretend person who represents your ideal viewer. This persona will guide your content creation, ensuring your message resonates with your audience.
Put Yourself in Their Shoes
It’s essential to understand your audience’s feelings and needs. Ask yourself:
* What challenges do they face?
* What motivates them?
* What’re their goals?
* How can your video solve their problems?
By understanding your audience’s needs, you’ll create a video that speaks directly to them, increasing engagement and the likelihood of it going viral.
The more you know your audience, the more effective your video will be. So, take the time to research and understand your viewers â it’s worth it.
Craft a Compelling Storyline
Craft a Compelling Storyline
Now that you know your target audience, it’s time to create a story that resonates with them. A good story helps create an emotional connection with your viewers.
What Makes a Good Story?
A good story is like a hero’s journey. It has:
- A protagonist (main character) who faces conflicts and moral dilemmas
- Plot twists that add surprise and suspense
- A transformative character arc (change in the protagonist)
How to Keep Your Audience Engaged
To keep your audience engaged, remember:
- Balance action and quiet moments to build tension and release
- Use natural, concise, and revealing dialogue
- Add visual metaphors to add depth and meaning to your story
Tips for a Viral Corporate Video
Visuals Matter Most
When you make a video, the most important thing is what people see. The right pictures and effects can make your video super popular, while bad visuals can make people bored.
To make your video look great, start with a few colors that fit your brand. This helps people recognize your video right away.
Here are some more tips to make your visuals amazing:
Add special effects, but not too many. You don’t want to confuse people.
Use different camera angles to keep it interesting. Try close-ups, wide shots, and aerial shots.
Make sure the most important things are easy to see.
Finally, think about the frame rate. A high frame rate makes the video look smooth and nice.
Keep It Short and Sweet
Keep It Short and Sweet
You’ve got mere seconds to grab viewers’ attention, so keep your corporate video concise and to the point.
Why Brevity Matters
- With short attention spans, it’s vital to prioritize brevity.
- Aim for a content density that’s dense but not overwhelming, making every second count.
Ideal Video Length
- Keep your video length between 60 seconds to 3 minutes to avoid viewer fatigue.
Pacing Strategy
- Balance information with visually engaging moments.
- Use editing techniques like cutting and shifts to maintain a brisk pace.
Benefits of Brevity
- Viewers are more likely to watch until the end, increasing engagement and shareability.
Tips for Focus
- Use clear headings, concise narration, and visuals that support the message.
- By keeping it short and sweet, you’ll create a corporate video that resonates with your audience, making them more likely to share it with others.
Emotional Connection Is Key
As you create your corporate video, keep in mind that evoking emotions is essential to making it go viral. You need to make your audience feel something, whether it’s joy, excitement, or inspiration, to create a lasting impact.
Make Them Feel Something
Make Them Feel Something
By tapping into your audience’s emotions, you can create a lasting impression that resonates long after the video ends. Emotional connections are what make viewers invest in your brand, remember your message, and share your content with others.
Tap into Emotions
Identify Emotional Triggers
To create this emotional bond, you need to identify the emotional triggers that resonate with your audience. Ask yourself:
– What’re their pain points?
– What’re their desires?
– What’re their values?
Use Heartfelt Moments
Use heartfelt moments, such as:
– Authentic testimonials
– Inspiring stories
– Touching moments
to evoke emotions like:
– Empathy
– Joy
– Excitement
Make Them Feel Seen, Heard, or Understood
Make your audience feel seen, heard, or understood, and they’ll be more likely to engage with your brand.
Share Authentic Stories
Share authentic stories that showcase your brand’s humanity, and you’ll create an emotional connection with your audience. This is where brand transparency comes in and being open and honest builds trust with your viewers.
To create an emotional connection with your audience:
Share behind-the-scenes footage that humanizes your brand, like a video showcasing your company’s volunteer day or a charity event.
Highlight a customer’s success story and how your brand positively impacted their life.
Create a series of videos that showcase your company culture, like a ‘day in the life’ of an employee or a tour of your office.
Be Raw and Honest
You can’t fake being real, so be willing to show your brand’s true self, flaws and all. When you’re raw and honest, you create an emotional connection with your audience. This connection is key to making your corporate video go viral.
What People Want
Think about it, who wants to watch a scripted, over-rehearsed video that feels like a sales pitch? Not many. People crave authenticity. Here’s what you can do:
- Take your viewers behind the scenes
- Show them unfiltered moments that reveal the real you
- Create a blooper reel, a candid interview, or a video showcasing a company milestone
This will help you create an emotional connection with your audience and make your corporate video go viral.
Distribution Is Everything
Get Your Video Seen by the Right People
You made a great corporate video, but it’s not enough. You need to get it in front of the right people. Without a plan to share it, your video won’t be seen.
To get your video seen by more people, try these ideas:
- Plan Ahead: Make a schedule for your video content so you can post regularly and keep your audience engaged.
- Pay for Ads: Use paid ads on social media, Google, or YouTube to reach more people.
- Get Your Team Involved: Ask your employees to share the video on their social media channels to increase its visibility and credibility.
