Different Types of Video Content You Need to Try For Your Business

Different types of video content have gained increasing popularity in the world of marketing due to their ability to engage audiences in a unique and dynamic way. People are more likely to share a video on social media or with friends and family than they are to share a text post or image.

This is because a video, unlike text and image-based marketing, can command the attention of the target audience in a flash and retain it for a much longer time. Videos provide information in a more visually stimulating way and also entertaining manner, making it easier for the audience to remember and absorb content better.

There are different types of video marketing that businesses can create to showcase their products or services, share valuable information, and build brand awareness. From product demonstrations and customer testimonials to explainer videos and behind-the-scenes footage, the possibilities are endless.

By incorporating video into your business marketing strategy, you can effectively communicate your message and leave a lasting impression on your target audience.

In this article, let’s explore some of the most popular types of video content ideas that you can create for your business to increase ROI.

8 types of videos for your business

Business videos can be made into different types of video formats that help a company to meet its goals and target audience. Here are some of the videos that you can get inspiration from:

Explainer video

96% of people watch an explainer video to learn more about a product or service.

An explainer video is a short, engaging, simple, and concise explanation of a business idea, product, or service. These videos are typically used on websites, social media platforms, or in presentations to help viewers understand a concept quickly and effectively.

It typically lasts 90 seconds and includes visuals and an engaging script to capture the attention of its audience. Explainer videos are effective for businesses because they increase the understanding levels of the audience by clearly showing the product.

They are also cost-effective, easy to share, and can improve conversion rates.

Product Video

A product video is a type of marketing video that focuses on showcasing a specific product, highlighting its features, benefits, and uses. While many associate product videos with physical goods, they can also cover services and software products (SAAS).

The best part of a product video is that it can be used throughout the customer journey, from initial discovery to purchase decisions, and can be highly effective in increasing conversion rates and building trust with customers.

There are various types of product videos, including:

  • Demo videos: Showcase how the product functions and solves problems for the user.
  • Feature videos: Highlight unique features of the product.
  • Tutorial videos: Teach users how to use the product correctly.
  • Testimonial videos: Share real-life experiences and success stories with the product.

These videos can be created using animation, live action, or a mix of both techniques, and they can be tailored to fit the specific needs of the product and the target audience.

Case study video

A case study video is one of the types of video content that showcases how a product or service has been used successfully by a customer.

A typical case study video includes different types of content elements such as customer stories, testimonials, stats and figures, Before/After stories and benefit-driven narratives.

Case study videos can be used to raise awareness of a company’s culture/background, attract new customers, and build trust and confidence with the audience. They can also be used to differentiate a product or service from competitors and to showcase the value of a company’s work.

Educational video

Educational videos are one among the different types of video content for businesses that are specifically crafted to teach viewers about a company’s products, services, or industry knowledge. These videos can be used to train employees, onboard new customers, or simply provide valuable insights to the public.

Research indicates that educational videos can be as effective as traditional lectures in conveying information, and they are preferred by 83% of learners over text or audio.

Educational videos can take various formats, such as:

  • Tutorials: Step-by-step guides on how to use a product or service.
  • Overview videos: General introductions to a product or service.
  • Industry insight videos: Explanations of trends, developments, or innovations within a given sector.
  • Thought leadership videos: Presentations of original research or expert opinions.

Creating an educational video for your business is an excellent way to establish authority, build trust, and improve your network with customers and stakeholders.

Company culture video

A company culture video is a type of video content marketing used to visually represent a company’s values, beliefs, and overall work environment. It typically showcases the company’s mission, vision, and core principles, as well as the day-to-day interactions and activities of employees.

According to the 2018 Talent Board North American Candidate Experience research report , 37% of candidates find information on the culture of the company to be the most valuable marketing content.

These videos are often used as a recruitment tool to attract potential employees who align with the company’s culture. They can also be used internally to boost employee morale and engagement. 

Interview video

Interview or Q&A videos are a type of video content that involves answering questions from your audience. These videos can be created in various formats, such as sitting down with a thought leader, customer, or team member for an on-screen chat, or producing a solo video where a team member answers questions that people have submitted ahead of time.

These videos can be recorded in advance or conducted live and published on social media channels or other platforms. 

These types of video content for business are an effective way to engage with your audience and answer their most pressing questions.  

Online event video

Company online events are virtual gatherings designed to connect with current and prospective customers, partners, and employees. Online event videos play a crucial role in capturing moments, sharing key highlights, and promoting future engagements.

These videos can be produced in various styles, such as keynote speeches, panel discussions, behind-the-scenes footage, and recaps of the entire event.

Online event videos offer numerous benefits, including:

  • Reaching a global audience without geographical limitations.
  • Providing flexibility for attendees to participate from anywhere.
  • Reducing costs associated with hosting physical events.
  • Enhancing engagement through interactive elements and gamification.
  • Creating content that can be reused and repurposed.

Advertisement video

Advertisement videos for businesses are short films or videos that promote a product, service, or brand. They are designed to capture the viewer’s attention and create an emotional connection with the viewer so that they will be more likely to purchase the product or service being advertised.

Video ads can be created in various formats, such as product demonstrations, behind-the-scenes footage, customer testimonials, how-to guides, commercials, announcements, event coverage, interviews, and educational content.

They can be used on various platforms, including social media networks like Facebook, Instagram, Twitter, Snapchat, YouTube, and TikTok. The most successful video ads are less than one minute. The shorter, the better, as people’s attention usually spans up to 10 seconds for ads when it comes to short ads.

Tips for successful video marketing for your business:

  1. Focus on storytelling: Instead of being salesy, focus on telling a story that connects with your audience and adds value to their lives. Use real-life examples of how your product or service helped a customer solve a problem.
  1. Make the first 10 seconds count: The average internet user has a shorter attention span than that of a goldfish, so it’s important to hook your audience within the first 10 seconds of your video.
  1. Include closed captions: Closed captions can help make your videos more accessible to a wider audience, including those who are deaf or hard of hearing. They can also improve SEO by making your videos more searchable.
  1. Choose the right types of video for your personas: Develop messaging and choose the right types of video for your target audience. For example, product demos, tutorials, vlogs, expert interviews, customer testimonials, behind-the-scenes, explainer animations, and live webinars can all be effective depending on your audience.
  1. Track and optimize your videos’ performance: Regularly test, track, and optimize your videos performance to get the biggest bang for your video marketing buck. Use metrics to measure success and adjust your strategy accordingly.


Creating a video for your company can be an effective way to increase your return on investment (ROI). Videos of all types can be used at different stages of the buyer’s funnel to attract, engage, and convert potential customers. By creating high-quality videos that resonate with your target audience, you can increase brand awareness, build trust, and drive conversions.

If you want to amp your video to professional quality, Lemonz Studio can help you achieve this by providing high-quality video production services that are tailored to your specific needs. From concept development to post-production, we can help you create videos that resonate with your target audience and drive results.