When it comes to video production for corporate businesses, there is little room for error.
As the evolution of the video era is here,
Companies now recognize the importance of video marketing more than ever to increase sales and connections with their audience.
While many are excited to make their own videos, DIY videos are tempting but can backfire. A poorly made video not only lacks quality but also reflects the brand’s professionalism.
From training videos to promotional content, the success of these videos relies heavily on their ability to effectively communicate key messages and maintain a professional image.
However, businesses often fall into common video production mistakes that can hinder their success.
Creating professional and engaging videos for your business has its own set of challenges.
In this blog, we will explore some corporate video mistakes companies make and provide you with practical tips and techniques to avoid them, ensuring that your videos are impactful, polished, and resonate with your audience.
So, let’s dive in and learn how to create compelling and flawless corporate videos!
Lack of strategy and script development
One common corporate video production mistake people make is jumping right into video production without properly planning and strategizing.
Businesses should have a clear vision and strategy to convey the intended message. Hence, pre-production planning is important to ensure a smooth video production process and deliver a high-quality final product.
A successful video presentation strategy includes:
- Knowing your target audience.
- Setting clear goals and objectives for the video.
- Creating an outline and script for the video.
- Scouting locations and organizing schedules.
By neglecting these important per-production video aspects, you risk producing a video that lacks directions, fails to connect with the audience, and wastes time and resources.
Neglecting the power of storytelling
The most common mistake people make while making a video is prioritizing information dump over storytelling.
While it is important to convey information, audiences are more likely to engage with and remember a video that tells a compelling story.
Studies show that our brains are naturally inclined and respond more positively to storytelling compared to other types of content. When we engage with narratives, our bodies tend to produce oxytocin, a hormone linked to the feeling of trust.
92% of consumers want brands to make ads that feel like a story.
55% of consumers mostly remember a story rather than a list of facts.
68% of consumers say that brand stories influence their purchasing decisions.
Thus, corporate videography should incorporate storytelling elements such as characters, conflict, and resolution to captivate the viewer’s attention.
Videos that connect with the audience at an emotional level leave a lasting impression and increase the likelihood of achieving the desired goals.
Using the wrong video tone
A common corporate video mistake to avoid is setting the wrong tone. The tone you choose should align with your brand identity, the content of the video, and the emotions you want to evoke.
Hence, it is important to know your brand’s personality to set the tone of the video.
Are you a brand that is playful and casual? Sophisticated and authoritative?
A consistent brand tone builds brand recognition and shows a unique identity.
For example, if your business is in the tech industry and you’re introducing a new product, a tone that is informative, confident, and perhaps a bit futuristic could be suitable.
On the other hand, using the wrong tone can lead to confusion and misinterpretation.
For instance, if a company dealing with serious financial matters adopts a casual and humorous tone in a video discussing budget planning, it may create confusion and undermine the message’s credibility.
Hence, being mindful of these factors ensures that your message is not only effectively communicated but also well-received by your audience.
Poor lighting and visual quality
One of the challenges in corporate video that often gets neglected is the lighting and visual quality of the final product.
Poor lighting can make even the most well-scripted and well-edited videos dull and unprofessional. Hence, you need to pay extra attention to the lighting set-up and ensure that it compliments the subject and the overall tone of the video.
Another biggest video-making mistake people make is relying solely only on the camera’s automatic settings.
While the latest cameras have advanced features, they may not be foolproof. Adjusting the exposure, white balance, and other camera manual settings can greatly improve the visual quality and consistency of your videos, leaving less room for video editing mistakes.
Poor audio quality and clarity
The most common mistake to avoid while making a video is poor audio quality.
While visual quality is essential, it is equally important to ensure that the audio in your corporate video is of high quality and clarity.
Poor audio can make even the most visually stunning video fall flat, making the content difficult to understand. Hence, investing in a good-quality microphone and using it consistently throughout production is important.
Another corporate video mistake to avoid is neglecting the ambient noise of background sound.
Sometimes, even in a controlled environment, there can be external noises that can distract the viewer.
Check for any unwanted background noise and find ways to minimize or eliminate it.
Additionally, ensure that the volume levels are balanced and the audio is synchronized with the visual elements of the video.
Fail to make video accessible.
Businesses often fail to make videos accessible to all individuals, making it one of the most common corporate video mistakes.
Creating your videos accessible to everyone, including those with hearing impairments or visual disabilities, demonstrates inclusivity and elevates your potential audience.
Adding closed captions or subtitles to your videos allows hearing-impaired viewers to follow along while providing audio descriptions enables visually impaired individuals to understand the visual elements of your videos.
By making accessibility a priority, businesses can ensure that their message is accessible to a wider range of viewers and create a more inclusive brand image.
Excessive editing
Over-editing can make the video look bad by taking away its authenticity.
Bombarding viewers with a barrage of rapid cuts, flashy transitions, and jarring effects are the most common video editing mistakes to avoid.
Excessive editing makes the colours look weird or the audio sound strange, making the whole experience unpleasant.
Keeping things simple by not adding too many edits helps the video stay clear, focused, and true to its message.
Frequently Asked Questions (FAQ)
What is the biggest mistake while making a video?
One of the biggest mistakes is poor planning and lack of preparation.
Without a clear plan and script, the video may lack structure and coherence, leading to a confusing or disengaging viewing experience.
It’s important to outline the key points and message you want to convey before starting to film.
What are the mistakes to avoid in video production?
Here are some common mistakes to avoid in video production:
– Poor planning
– Lack of storytelling
– Neglecting pre-production
– Poor audio quality
– Overlooking post-production
– Lack of promotion
What are the 4 parts of video production?
The four main parts of video production are pre-production, production, post-production, and distribution.
Pre-production is the initial planning stage of video production. It involves brainstorming ideas, developing a concept, scripting, creating a storyboard, and organizing logistics such as location scouting, casting, and scheduling.
Production is the actual filming stage of video production. This includes setting up equipment, directing actors, capturing audio and visuals, and managing on-set logistics.
Post-production is the stage where all the captured footage is edited and refined to create the final video. This involves tasks such as importing and organizing the footage, cutting and arranging clips, adding transitions and effects, enhancing audio quality, and colour grading.
Distribution is the final stage of video production. It involves sharing the finished video with the intended audience through various channels, such as television, online platforms, or physical copies.
Conclusion
While it may be tempting to try and save money by attempting to produce the video yourself, investing in a professional video production house can make you high-quality videos without any room for mistakes.
We at Lemonz Studio have the knowledge, experience, and equipment to capture and edit your videos. Our commitment extends beyond mere production – we meticulously measure the impact of each video we create, guaranteeing a tangible return on your investment.
Contact us now to discuss your video production needs, and let us collaborate to craft a video that not only captures attention but also resonates with your audience.
