How to create a corporate video presentation that amazes your audience?

Are you struggling to keep your audience engaged during presentations?

Due to the declining attention span, it’s getting harder to grab the audience’s attention.

Our brains are really good at understanding videos much faster than words. According to researchers, we visually understand quicker than when we read text!

Some of the general video stats say:

  • 38.6% of the marketers notice video helps to increase the conversion rates on landing pages.
  • Video marketing in 2024 statistics reveal that 38% of marketers are adopting video presentation methods.
  • When it comes to information retention, viewers remember 95% of a video’s message, whereas they retain only 10% of text messages.

And so, it’s evident that people have a strong inclination toward receiving information through videos and images rather than text. Therefore, it’s a wise option to consider incorporating corporate video presentations into your business to increase ROI.

If you are someone considering having a corporate video presentation for your business and want to know how to make corporate videos more interesting.

Then you are in the right place!

In this article we will answer some of your questions on:

What should a corporate video presentation have?

What are the tips for corporate video presentations?

How to make a company corporate video presentation?

So, ready to find out?

Let’s jump into this article of tips for corporate business video presentation 2024.

What is a Corporate Video Presentation?

A corporate video presentation is essentially a business video presentation but with a specific focus on the company itself rather than a particular product, service, or idea.

One of the main purposes of video presentations is to create brand awareness to strengthen the company’s relationship with consumers, employees and stakeholders. 

Why choose corporate video presentation?

Some of the key ways corporate video content marketing can be utilized:

– Building brand awareness and identity

– Customer experience and testimonials

– Company training and development 

– Documentary and company milestones

– Product demonstration

Tips for corporate video presentation

A killer corporate video can engage your audience, boost brand awareness, and achieve your marketing goals. But with so many videos out there, how do you make yours stand out?

Here are some corporate video tips that will help you make the most of your next corporate video.

1. Know your audience to present a better

Understanding your audience is the most important step before creating a video presentation. Even if you make the most compelling corporate video content, without considering your audience, the presentation is likely to fall flat.

Knowing your audience will help you to tailor content to their specific needs and goals. This customization will make the presentation not only relevant but also engaging and impactful for the audience.

But, how do you know your audience?

Consider these factors to make better assumptions about your audience.

Audience persona, how to know your audience?

2. Decide the characteristics of the presentation

With so many different forms of business video presentations, it can be tough to know where to start. That’s where understanding the three key types of corporate video presentations comes into place: informative, demonstrative, and persuasive.

Informative presentation

Informative presentations include company overview videos, product explanations, educational tutorials, and industry trend reports. The aim is to provide factual and objective information on a specific topic.

To enhance the presentation you can incorporate logical structure and visuals that support key points, reinforcing the information shared.

Demonstrative presentation

Demonstrative videos include tutorials, product demos, case studies, and customer testimonials. These videos focus on practical applications, step-by-step instructions, and real-world examples.

You can add clear visuals, screen recordings, and demonstrations to guide viewers through the process. These videos can help the audience understand the subject in a hands-on way, making it practical and real.

Persuasive presentation

Persuasive presentations include marketing campaigns, sales pitches, fundraising videos, and recruitment videos.

The goal is to convince the audience to take a specific action, such as buying your product, subscribing to your service, or supporting your cause. These videos focus on storytelling, emotional appeal, and highlighting the benefits of the offering.

You can incorporate powerful visuals, testimonials, and a compelling call to action into these videos to drive desired outcomes.

3. Brainstorm video marketing ideas for the presentation

Once you have identified your target audience and the type of presentation, the next step is to come up with content ideas. Although this step is exciting it also can get overwhelming. Consider these tips for business presentations to make the content more engaging.

Ask yourself these questions:

– What information do you want to convey?

-What action do you want viewers to take?

– What is your budget and timeline?

– What brings the audience to this presentation?

– What are their values and priorities?

The answers to these questions will help you to steer corporate video ideas.

You can also use brainstorming techniques like mind mapping, freewriting, and reverse brainstorming to get more corporate video ideas.

4. Create compelling scripts 

After you’ve got your ideas for the video ready, the next big step is creating interesting scripts. This is what turns those ideas into a captivating experience for your audience.

A video script is more than just words on paper; it’s the blueprint that guides the entire video production process. Without a well-written script, even the most brilliant ideas can get lost in translation. That’s why writing a video script is an essential skill for any video creator.

Some of the great advertisements often come from well-crafted video scripts.

Follow these tips for effective scriptwriting:

Storyboard your script: Sketch out key scenes to visualize the flow of your video.

Hook them early: Grab the audience in the first few seconds with a question, statistic, or intriguing statement.

Keep it concise: Aim for short sentences and paragraphs. Viewers lose interest quickly, so make every word count.

Show, don’t tell: Use visuals to your advantage. Let the video demonstrate your points instead of relying solely on narration.

Vary your pace: Mix up sentence lengths, add pauses for emphasis, and use different delivery styles (e.g., questions, and anecdotes) to keep viewers engaged.

Use conversational tone: Write in a natural, easy-to-understand tone, like you’re talking to a friend.

Add personality: Infuse your voice and humour to make the script resonate.

Structure it strategically: Start with a strong introduction, break down your main points into clear sections, and end with a call to action.

Read it aloud: This helps identify awkward phrasing, pacing issues, and areas for improvement.

5. Add visual metaphor

Adding visual metaphors to your corporate video presentation can help your audience understand and remember the message more easily, as they can connect the image with the meaning.

Visual metaphors are a form of figurative language that use images or symbols to explain abstract ideas, emotions or concepts. It helps to make the presentation more engaging, creative, and persuasive, as they can evoke emotions, associations, and comparisons.

For example, using a light bulb to represent an idea, a bridge to represent a connection, or a mountain to represent a challenge are common visual metaphors that can enhance a video presentation.

6. Use motion graphics

Motion graphics are animated visuals that bring your data, concepts, and stories to life, helping the audience to understand the presentation better.

Adding motion graphics is one of the best tips for business presentations to make your audience understand and remember the content more easily. They can simplify complex concepts, highlight key points, or show trends and patterns.

When your audience is settling in or already engaged in your story, incorporating motion graphics is sure way to grab their attention.

You can use motion graphics to show data, timelines, processes, or stories to enhance a video presentation.

7. Make the presentation colourful

A bland, text-heavy presentation can be quite dull.  Adding colours to the presentation can set the tone and atmosphere of your presentation helping the audience retain the information easily. 

Use brighter colours or contrasting combinations to draw attention to key points, headings, or data. This helps viewers prioritize information and retain it better.

8. End with a strong CTA

After presenting the information, inspire your audience to take action.

Clearly articulate what you want them to do next, whether it’s visiting your website, joining a cause, or simply changing their perspective. Provide resources to help them take the next step, such as links, contact information, or downloadable materials.

Make the CTA specific to take action, instead of saying “Go make a difference.” Be specific about the kind of difference you want them to make.

Choose a powerful quote that connects to your own experience or a story you shared in the presentation. This personalizes the message and makes it more relatable.

Feeling Overwhelmed to Make Presentations?

Let’s face it, creating presentations can be a real drag. From brainstorming content to designing impactful videos and practising your delivery, it’s enough to make anyone want to crawl under their desk.

At Lemonz Studio, we are one of the best video production agency in Delhi. We can help you to take the stress and overwhelm out of presentations, by assisting you in crafting engaging and unique corporate video presentations to capture your audience’s attention.

P.S. Don’t just take our word for it. Contact us to check out our portfolio to see how we’ve helped others to create best corporate video presentations in NCR that get results!